NEW YORK ABOUT World Lola Sasfi Say hello

I build around
the way you work.

Show me
what’s on repeat.

Let’s make
something useful.

What I can build

What keeps repeating?

Choose a starting point. Imagine it working in the background.

A personal chief of staff

Your day, already organised.

  1. You have

    Inbox, calendar, meeting notes.

  2. I build

    The context, priorities and follow-ups.

  3. You get

    A morning brief, meeting prep and drafts ready for review.

You decide what it can do on its own and which messages need your approval.

Book a call about this workflow

A personal marketing AI assistant

A marketing assistant that knows your world.

  1. You have

    Saved posts, audience questions, performance data.

  2. I build

    Research, content ideas and reporting.

  3. You get

    A research digest, useful ideas and newsletter drafts.

Your voice and judgement stay in the work. You review, edit, and send.

Book a call about this workflow

Custom creative workflows

More creating. Less reformatting.

  1. You have

    References, footage and brand guidelines.

  2. I build

    The repeated steps in your creative process.

  3. You get

    Organised assets and a first pass ready for your direction.

We choose the steps that are useful to automate. You keep creative direction and final approval.

Book a call about this workflow

Connected team workflows

From incoming request to work in progress.

  1. You have

    Client requests, call notes and project details.

  2. I build

    Intake, tasks, handoffs and approvals.

  3. You get

    A clear brief and a project ready to start.

We agree who owns each step, what needs a review and how the system flags a problem.

Book a call about this workflow

Your own research assistant

The useful findings, brought to you.

  1. You have

    Articles, videos, industry sources and data.

  2. I build

    Collection, comparison and the patterns between them.

  3. You get

    A source-linked briefing or report in your format.

Findings stay connected to their sources, so you can check the detail before using them.

Book a call about this workflow

An assistant for your customers

Good answers. In the right hands.

  1. You have

    Customer questions and your documentation.

  2. I build

    Answers, routing and the moments that need a person.

  3. You get

    Response drafts and the right context for your team.

You set the boundaries for automatic replies and when a person should take over.

Book a call about this workflow

Your assistant can work in the background, on a schedule or when new work arrives. You choose where it needs your approval.

Connected to the tools you already use

  • Notion
  • Slack
  • Mailchimp
  • Claude
  • Codex
  • Granola
  • TikTok
  • Instagram
  • X / Twitter
  • Google
Not sure what to automate?

That’s a good place to start. Bring the work that feels repetitive, slow or hard to keep on top of. We can map it together. You can also hire me just for the audit and a practical plan.

How much does it cost?

Every build is scoped and priced after the audit or consultation. We agree what’s included, the timeline and any ongoing tool costs before the build starts.

See the work

Made by me.
Working in the world.

A little of the work behind the idea. Real research, real reporting, and the systems that make them possible.

Original creator research comparing video sequences and their storytelling

My research tool

From videos to a useful content strategy.

My system studies openings, edits and audience comments, then connects the findings back to the original videos.

See the creator analysis
A real Q2 reporting slide comparing monthly views, posts and average views per post

Reporting work · anonymised

From scattered numbers to a report the team can use.

I built a workflow for weekly content reviews and quarterly reporting slides. These are real report figures, with client names removed.

See the reporting workflow
Look through more examples
Two video stills from @morilliu alongside a study of their opening frames and storytelling
Creator study

From my research on @morilliu: how the opening frames and story work together.

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An anonymised Q2 slide comparing monthly views, posts and average views per post
Monthly performance

Real Q2 reporting. Client identities are replaced; figures are unchanged.

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Video frames showing how @morilliu and @meshtimes reveal a build
Video sequences

A comparison of video sequences from @morilliu and @meshtimes. Open for the complete page.

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Forty audience comments grouped by the questions they ask
Audience questions

A curated comment sample. These counts describe the sample, not the whole audience.

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A source-based concept for a button that explains technical language
A concept to test

A proposed concept based on the research, not a published result.

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An annotated timeline linking a video’s story to its source frames
Story structure

The opening, reveal and payoff, checked against the video.

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An anonymised reporting slide comparing publishing share with view share
Content formats

Which formats earned a larger share of views than their share of publishing?

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Three reporting recommendations grounded in the quarterly findings
Next decisions

Recommendations to test, not promised results.

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An email draft featuring Lola’s Mothers of the Machine artwork and two published tutorials
Newsletter draft

A rendered newsletter using my own writing and artwork, prepared for review. Open the email.

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A Creative × Code planning workspace with tasks and a follow-up email draft
Follow-up workspace

An illustrative follow-up workspace for my workshop: sample tasks and an unsent draft. Open the workflow.

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My Pillars app with a curated weekly reading list
Pillars

My personal learning app. A weekly reading list built around the gaps in what I know. Explore the project.

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